We keep these beliefs at the forefront of our discussions and use them to guide our decisions

We Believe…

1. In the power of data and the good it plays in our online world.

2. In providing data to help people find lost pets, send cards, feel safe, make informed decisions and grow businesses.

We Believe…

3. In the side hustle and in offering enterprise-level data to small business owners.

4. That public information should be accessible.

We Believe…

5. In the product we offer and presenting it quickly, simply and effectively.

6. Our company should reflect the diversity of our users.

We Believe…

7. Individuals have a responsibility to research and understand how data exists in the world.

8. It is our responsibility to keep our users’ information secure and be transparent about its use.

We Believe…

9. The benefits of participating online outweigh the risks.

10. An individual’s safety is paramount and we provide resources to help.